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Currently viewing the category: "Relationship Marketing"

How Do You Find Profitable Customers? Get To Know Your Own

On October 4, 2011 By Graham Hill

Original post: 7/21/2005

It’s late on Friday evening and you’re driving down the freeway on the way home. You’re hosting dinner for one of your marketing agency’s most importance clients: the CMO of Simplify, one of the new “no-frills” mobile Telcos, which has been growing like crazy since it was launched two years ago. During [...]

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What Will Social Relationship Marketing Look Like?

On January 18, 2010 By Mike Boysen

Once in awhile I sit back and try to envision what certain functional CRM pieces might look like in the social world. For instance, what will social relationship marketing look like in contrast to traditional relationship marketing?

I look at traditional relationship marketing, perhaps, differently than many. First, you have to have a relationship. Therefore, [...]

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