Effective CRM
RSSTwitterFacebookLinkedInGoogle+
  • Home
Share →
Tweet Buffer
Currently viewing the category: "Customer Process"

The Best CRM Article Ever Written

On February 4, 2011 By Mike Boysen

When the issue of value comes up in the CRM world, I find myself thinking back to the old Wendy’s commercial where the little old lady opened her burger from a competitor and asked "Where’s the Beef?" As I’ve thought through this question over my years in this business I’ve come to a conclusion that [...]

Continue Reading

What is a CRM Consultant?

On January 29, 2011 By Mike Boysen

What is a CRM Consultant? OK, first let’s talk about what most people believe is a CRM Consultant. They may believe, in the early stages, that the guy trying to sell the CRM Software is a consultant. Then, the confusion begins when they approve the deal and begin working with a kid who’s going to [...]

Continue Reading

Customer Experience–Can it be Directed from the Social Media Side (Silo) of the Business?

On January 14, 2011 By Mike Boysen

No more than it can be completely directed by a marketing or PR professional. So, who should be the Director of Customer Experience?  Let’s start off by examining what makes up customer experience, then it will be easy to see what skills are going to be required.

The warm and fuzzy feeling that [...]
Continue Reading

Customers, I Hear You! – By Rube Goldberg

On August 3, 2010 By Mike Boysen
Putting your Internal Needs First Puts the Customer Last

One of the most popular terms related to [customer process->business process mapping] I hear today no doubt came out of the mouths of conspiring academics. It’s since been picked up by the many consulting personalities and bloggers I know. What is it? It’s “what kind of [...]

Continue Reading

When Complicated Is Easier Than Simple

On June 25, 2010 By Mike Boysen

[widget id="ad_unit-3"]ad_unit-3[/widget]Have you ever wondered why your [business process->business process mapping] never gets fixed? Ok, that’s assuming you know that it’s broken. However, most people realize, from time to time, that the environment they operate in could be better. So why did we always put off making the changes we really need to make? Can [...]

Continue Reading

Spaghetti And Meatballs Is Great For Dinner – How About Some Sauce?

On June 7, 2010 By Mike Boysen

[widget id="ad_unit-3"]ad_unit-3[/widget]Some of you may be wondering what all of this outside-in process stuff is so I thought I would try to paint a simple picture for you. I have been either consulting or working in Corporate America for 26 years now. Most of that time I couldn’t see the forest through the trees, or [...]

Continue Reading

Observing Customer-Centricity From An Outside Perspective

On May 2, 2010 By Mike Boysen

[widget id="ad_unit-3"]ad_unit-3[/widget]Ever since I began aligning my thinking to customer-centricity and an outside-in approach to life, I’ve seen good and bad examples everywhere. Gee, you’d think being a CRM consultant would have exposed me to this on a daily basis. Well, it did. I just wasn’t paying attention to it. Many in my field, including [...]

Continue Reading
  • Contributors

    • Anthony Nemelka RSS feed (2)
    • Esteban Kolsky RSS feed (103)
    • Graham Hill RSS feed (7)
    • Kate Leggett RSS feed (30)
    • Mark Tamis RSS feed (25)
    • Michael Krigsman
    • Mike Boysen RSS feed (68)
    • Mitch Lieberman RSS feed (53)
    • Prem Kumar Aparanji RSS feed (74)
    • Wim Rampen RSS feed (26)
  • Recent Posts

    • Products Come and Go – Customers Will Always Have Needs
    • Trends in the CRM Software Market 2012
    • Forrester’s Top 15 Trends for Customer Service in 2012
    • Lithium Closes Round D of Funding – First Take
    • A Healthy Diet of Email
  • Categories

Avatars by Sterling Adventures
PageLines by PageLines