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Currently viewing the category: "Customer Lifetime Value"

Making CRM Pay: A Customer Value Management Perspective

On October 4, 2011 By Graham Hill

Originally posted: 10/3/2003

Why is it so difficult to make CRM pay? While analysts regularly point out that 70 percent or more CRM projects destroy shareholder value, it’s not like we don’t know what drives success in CRM. Recent studies, like the CRMGuru Blueprint for CRM Success, have clearly identified the success factors. But putting recommendations [...]

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Top 5 reads on this blog over the past 6 months..

On July 16, 2011 By Wim Rampen
I promised you an overview of the best read posts on my blog over the first 6 months of 2011 last week. Here it is: Because it is time you take Customer Service Seriously It is.. really! Come to think of it: replace the words “Customer Service&#8...
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Value Co-Creation Canvas

On June 26, 2011 By Wim Rampen
Yesterday evening I played around with the canvas and came up with my own Value Co-Creation Canvas.. It's far from finished or perfect, but I believe it's good enough to present to you and ask you for feedback. I think it should be a self-explanatory c...
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The Best CRM Article Ever Written

On February 4, 2011 By Mike Boysen

When the issue of value comes up in the CRM world, I find myself thinking back to the old Wendy’s commercial where the little old lady opened her burger from a competitor and asked "Where’s the Beef?" As I’ve thought through this question over my years in this business I’ve come to a conclusion that [...]

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Destroying Customer Value

On January 20, 2011 By Wim Rampen
This is a story about how Telfort, a Dutch mobile network provider destroys four types of Customer value, with one stroke.. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Customer Experience–Can it be Directed from the Social Media Side (Silo) of the Business?

On January 14, 2011 By Mike Boysen

No more than it can be completely directed by a marketing or PR professional. So, who should be the Director of Customer Experience?  Let’s start off by examining what makes up customer experience, then it will be easy to see what skills are going to be required.

The warm and fuzzy feeling that [...]
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Service Design meets (Social) CRM

On January 13, 2011 By Wim Rampen
This is part 2 in a short series on Service Design. I would recommend reading part 1 before reading this. Recap: What is Service? As I tried to explain a couple of days ago, I think Service Design is about designing for Service, not serviceS. Where I d...
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Who Do You Engage in a Freemium Business Model? Everyone?

On September 30, 2010 By Mike Boysen

The Freemium business model has been on the rise lately (but it’s not new), largely due to the ease with which scalable cloud based solutions can support it. CRM and related platforms/services are no exception. Whether it’s a 30 trial, or a no cost perpetual set of reduced functionality, it’s being tried over and over [...]

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My Painful Journey from CRM to Social CRM

On August 21, 2010 By Mike Boysen

I was dragged kicking and screaming into the Social CRM fray – so, I apologize for the crudeness of this post, but I just have to let it flow.

A number of years ago, I began a personal journey to discover where the real value of CRM was hiding. I was tired of installing software [...]

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P90X – Proof That You Must Be 100% Customer-Centric To Keep Advocates

On May 31, 2010 By Mike Boysen

[widget id="ad_unit-3"]ad_unit-3[/widget]Today I finally got off my fat butt and decided to formulate my plan to get back into shape. I’ve been fit most of my life and I’ve always done something to stay that way. I’m in my late 40’s now, and it’s far easier to take time off and much harder to climb [...]

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