Effective CRM
RSSTwitterFacebookLinkedInGoogle+
  • Home
Share →
Tweet Buffer
Currently viewing the category: "Customer Centricity"

E-mail from a Contact Center Manager

On November 5, 2011 By Wim Rampen
Last weekend I received an email from a Contact Center Manager. A Contact Center Manager who, like many with him, feels and understands the world around him is changing, but fails to see his employer adapt to the new circumstances. I feel his e-mail n...
Continue Reading

You Can’t Create a Great Experience Without First Relating to Your Customers

On October 4, 2011 By Graham Hill

Original post: 2/23/2006

Look up the MSN Encarta Dictionary for the verb “experience” and you will find the following definition:

Have personal knowledge of something: to be exposed to, involved in, or affected by something Feel something: to feel a particular sensation or emotion

Although you may not realize it, the definition’s focus on personal [...]

Continue Reading

How Do You Find Profitable Customers? Get To Know Your Own

On October 4, 2011 By Graham Hill

Original post: 7/21/2005

It’s late on Friday evening and you’re driving down the freeway on the way home. You’re hosting dinner for one of your marketing agency’s most importance clients: the CMO of Simplify, one of the new “no-frills” mobile Telcos, which has been growing like crazy since it was launched two years ago. During [...]

Continue Reading

Making CRM Pay: A Customer Value Management Perspective

On October 4, 2011 By Graham Hill

Originally posted: 10/3/2003

Why is it so difficult to make CRM pay? While analysts regularly point out that 70 percent or more CRM projects destroy shareholder value, it’s not like we don’t know what drives success in CRM. Recent studies, like the CRMGuru Blueprint for CRM Success, have clearly identified the success factors. But putting recommendations [...]

Continue Reading

The Fallacy of Attribute Based Customer Segmentation

On May 9, 2011 By Mike Boysen

I operate in and around the constant drone of attribute based customer segmentation. There is a prevailing thought that organizing your product or service design, as well as  marketing, around demographics or behaviors is the best way to develop and maintain highly loyal and valuable customers. [...]

Continue Reading

You’re Hiring Me To Help You Do a Job Better, Right?

On April 7, 2011 By Mike Boysen

I’m in a unique position as a CRM consultant because I have customers who have needs, and it’s my job to understand them, prioritize them, and target my efforts at creating solutions for the most valuable outcomes. But, my focus can’t stop there, because as a consultant in the CRM space, I need to impart [...]

Continue Reading

The Best CRM Article Ever Written

On February 4, 2011 By Mike Boysen

When the issue of value comes up in the CRM world, I find myself thinking back to the old Wendy’s commercial where the little old lady opened her burger from a competitor and asked "Where’s the Beef?" As I’ve thought through this question over my years in this business I’ve come to a conclusion that [...]

Continue Reading

Customer Experience–Can it be Directed from the Social Media Side (Silo) of the Business?

On January 14, 2011 By Mike Boysen

No more than it can be completely directed by a marketing or PR professional. So, who should be the Director of Customer Experience?  Let’s start off by examining what makes up customer experience, then it will be easy to see what skills are going to be required.

The warm and fuzzy feeling that [...]
Continue Reading

Is Experience in Listening the Kind of Experience That Matters?

On November 18, 2010 By Mike Boysen

I assert that Social Media people are the wrong people to be listening. Can they hear what’s really being said? Is a bus driver the right person to be listening for signals from Uranus ? About all a bus driver can do is tell you how big it is! The last time I checked, social [...]

Continue Reading

My Painful Journey from CRM to Social CRM

On August 21, 2010 By Mike Boysen

I was dragged kicking and screaming into the Social CRM fray – so, I apologize for the crudeness of this post, but I just have to let it flow.

A number of years ago, I began a personal journey to discover where the real value of CRM was hiding. I was tired of installing software [...]

Continue Reading
  • Contributors

    • Anthony Nemelka RSS feed (2)
    • Esteban Kolsky RSS feed (103)
    • Graham Hill RSS feed (7)
    • Kate Leggett RSS feed (30)
    • Mark Tamis RSS feed (25)
    • Michael Krigsman
    • Mike Boysen RSS feed (68)
    • Mitch Lieberman RSS feed (53)
    • Prem Kumar Aparanji RSS feed (74)
    • Wim Rampen RSS feed (26)
  • Recent Posts

    • Products Come and Go – Customers Will Always Have Needs
    • Trends in the CRM Software Market 2012
    • Forrester’s Top 15 Trends for Customer Service in 2012
    • Lithium Closes Round D of Funding – First Take
    • A Healthy Diet of Email
  • Categories

Avatars by Sterling Adventures
PageLines by PageLines