Effective CRM
RSSTwitterFacebookLinkedInGoogle+
  • Home
Share →
Tweet Buffer
Currently viewing the category: "CRM Software"

Products Come and Go – Customers Will Always Have Needs

On January 31, 2012 By Mike Boysen
Finding Customer Needs

One of the most important things I’ve learned in my CRM career is that innovation is the biggest driver of long term success for any business. By long term, I mean well beyond the lifetime of a product or service. I’ve worked with many companies that have owners that seem to be [...]

Continue Reading

Why CRM Fails–And How To Fix It

On September 4, 2011 By Mike Boysen

I had the good fortune to read a great article on MITSloan Management Review this summer called Why CRM Fails – and How to Fix It.  It’ll be an eye-opener, and maybe a threat, for those of you who are caught up in the day to day business of selling CRM software. The reason [...]

Continue Reading

CRM Disruption You Can Count On

On August 12, 2011 By Mike Boysen

How much of your CRM application are you actually hiring? Yes, I understand you are paying for all of it. The question is whether you are leveraging all of it? CRM is not the same for each type of business, or even for different businesses of the same type. They each have different roles to [...]

Continue Reading

The Ground -Up Product Penetration & Disruption Model

On March 21, 2011 By Mike Boysen

Do you work in an Enterprise that organizes itself though a command & control hierarchy, makes decisions behind closed doors, and basically prevents you from collaborating with your team – and worse, your customers? If this sounds like you, there is hope that one day your Enterprise will find itself with a Universe of pre-connected [...]

Continue Reading

The Best CRM Article Ever Written

On February 4, 2011 By Mike Boysen

When the issue of value comes up in the CRM world, I find myself thinking back to the old Wendy’s commercial where the little old lady opened her burger from a competitor and asked "Where’s the Beef?" As I’ve thought through this question over my years in this business I’ve come to a conclusion that [...]

Continue Reading

Proof that CRM Fails 99% of the Time

On November 23, 2010 By Mike Boysen

How much are you paying for your sales reps to access your CRM / lead management system? $65/user/mo? $45? $35?  If you answered yes to any of the above, YOU’RE PAYING TOO MUCH FOR CRM!

For the first time in the history of cloud-based CRM, MyCRMExpress allows YOU to choose the plan that’s most [...]

Continue Reading

Waiting For The Next CRM Feature

On November 6, 2010 By Mike Boysen

I was inspired by a tweet How Important is the Next New Feature in a CRM System, until I realized it was all about Microsoft CRM. Of course, they have all the features you would ever want.  And it might be shinier and slicker looking than some of their competitors.

What stood out was the [...]

Continue Reading

“The” CRM And “The” Mentality Behind It

On November 1, 2010 By Mike Boysen

Don’t ask me why, but nearly every day I feel the need to re-emphasize CRM strategy over CRM Software. It’s the same sick feeling I get when I hear people talking about Social CRM. I get fairly frustrated at the little things, like…

Calling CRM “the CRM” or “my CRM” or “our CRM” [...]
Continue Reading

A Long Tail Look at CRM as a Platform

On August 27, 2010 By Mike Boysen

I’ve been reading a simple, yet really really cool book this week. It’s called Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. When Wim Rampen mentioned it recently the titled sounded a lot like me (ok, 1/3 – challenger).  As with most things I’m attracted to, it’s a simple framework [...]

Continue Reading

Bringing Real-time Collaboration Into CRM

On August 17, 2010 By Mike Boysen

A long time ago, really long time ago, when networked, multi-user CRM became a reality, we all thought it was so cool that we could see a meeting, or a To-do, or an Email that was created or acted upon by someone else. And so the story goes for nearly 20 years. Fast forward to [...]

Continue Reading
  • Contributors

    • Anthony Nemelka RSS feed (2)
    • Esteban Kolsky RSS feed (103)
    • Graham Hill RSS feed (7)
    • Kate Leggett RSS feed (30)
    • Mark Tamis RSS feed (25)
    • Michael Krigsman
    • Mike Boysen RSS feed (68)
    • Mitch Lieberman RSS feed (53)
    • Prem Kumar Aparanji RSS feed (74)
    • Wim Rampen RSS feed (26)
  • Recent Posts

    • Products Come and Go – Customers Will Always Have Needs
    • Trends in the CRM Software Market 2012
    • Forrester’s Top 15 Trends for Customer Service in 2012
    • Lithium Closes Round D of Funding – First Take
    • A Healthy Diet of Email
  • Categories

Avatars by Sterling Adventures
PageLines by PageLines