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Currently viewing the category: "Change Management"

Changing How We Manage Change

On September 19, 2011 By Graham Hill

Implementing a new CRM, or other business system – even one with similar functionality to one it is replacing – is fraught with dangers. Experience suggests that without pro-actively managing change, a significant number of CRM system projects fail to deliver the expected benefits and in a significant number of cases, are abandoned within only [...]

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Observing Customer-Centricity From An Outside Perspective

On May 2, 2010 By Mike Boysen

[widget id="ad_unit-3"]ad_unit-3[/widget]Ever since I began aligning my thinking to customer-centricity and an outside-in approach to life, I’ve seen good and bad examples everywhere. Gee, you’d think being a CRM consultant would have exposed me to this on a daily basis. Well, it did. I just wasn’t paying attention to it. Many in my field, including [...]

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