About Mike Boysen

I'm just a simple guy trying to figure out how software is going to save the world. Along the way, I talk about applying outcome-based logic to the concept of Customer Relationship Management (CRM) using the customer's job-to-be-done as the focal point...and a bunch of other stuff. My opinions are so off-the-wall that I must claim them as my own.
Jan 26

What is Your Pain? And other Intelligent Questions (Part 1)

Fail fast my friends

Rethinking the Business Requirement Hypothesis: Traditional approaches to capturing customer needs and/or business requirements do not produce repeatable results; which is why interventions to capture them must be constantly repeated over time. We are all innovators and are continually forced … Continue reading