About Mike Boysen

I'm just a simple guy trying to figure out how software is going to save the world. Along the way, I talk about applying outcome-based logic to the concept of Customer Relationship Management (CRM) using the customer's job-to-be-done as the focal point...and a bunch of other stuff. My opinions are so off-the-wall that I must claim them as my own.
Apr 07

The Customer Process: The Five Things You Need To Know Now


Recently, Esteban Kolsky (who also posted this on his blog), Brian Vellmure and Krissy Espindola were summarized in a white paper from NICE based on their roundtable discussion on The Customer Journey: The Five Things You Need To Know Now. … Continue reading