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About Mike Boysen

I'm just a simple guy trying to figure out how software is going to save the world. Along the way, I talk about applying outcome-based logic to the concept of Customer Relationship Management (CRM) using the customer's job-to-be-done as the focal point...and a bunch of other stuff. My opinions are so off-the-wall that I must claim them as my own.
May 17

Measuring Customer Experience One Step at a Time

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There are those who say you cannot measure customer experience. What they are saying is “hire me to improve customer experience but don’t ask me how it will impact your business with any hard numbers.” Do we accept that when … Continue reading