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Mark Tamis

Mark Tamis was born on September 11, 1971 in Alkmaar, the Netherlands. He has lived there, in New Zealand, in the UK and, for the last 13 years, in France. After having earned different Degrees in International Business, he worked for a number of different US companies, the most recent being Oracle in Enterprise 2.0 sphere. His first run-in with computers was at the age of 12 when he learned how to poke and peek a Commodore VIC20 (with the 16Kb memory extension cartidge!).

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Posts by: Mark Tamis

Business Transformation, social CRM, E2.0 & ACM

On November 22, 2011 By Mark Tamis
Forget all this talk about “Social Business”, “Social Enterprise”, “Social Organization”, “Social XYZ” – your business already is “Social” because by its very nature it consists of people interacting with each to get work done. Collaboration is already happening within your ecosystem – between employees, different departments, suppliers, channels, buyers, customers without the need to add [...]
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Vote For Your Favourite #CRMIdol!

On October 23, 2011 By Mark Tamis
We’ve entered the final phase of this wild and lovely ride to choose the best up and coming CRM company – the one to keep and eye on both now and in the future! We now need YOUR help in deciding which company should be the 2011 CRM Idol and which will receive prizes ranging [...]
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What’s Your Platform for Value Co-Creation?

On July 20, 2011 By Mark Tamis
Dr Graham Hill, of Optima Partners enlightens us on why companies should shift their focus from producing for to creating value with customers – which is to optimize the value for all parties! Dr Graham Hill:  A couple of years back I wrote a speculative blog post at CustomerThink entitled ‘How Customer Co-Creation is the [...]
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Customer Support and Customer Capabilities

On July 19, 2011 By Mark Tamis
When it comes to providing customer support, service is in general provided at the lowest common denominator level regardless of whether the customer is a Rocket Scientist or a Poodle Walker. Segmentation and service differentiation based on customer capabilities could potentially help your organisation reach resolution faster and improve the customer experience at the same [...]
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Putting Social Messaging in Context

On June 30, 2011 By Mark Tamis
During his keynote at the Social Business Forum Milan where I participated in a panel, Keith Swenson made the following very interesting observation: in business, the paradigm is moving from a Newtonian model (external observability, smoothness, simple rules, predictability) towards a Quantum model (limited precision, turbulence, relationship-based, unpredictability). Currently we’re in a phase where we [...]
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Connecting Salesforce and Radian 6

On May 10, 2011 By Mark Tamis
It’s been a month since I attended Cloudforce in Paris, followed bythe Radian6 User Conference in Boston – so I thought it would be about time to gather my ideas and impressions and ‘commit them to paper’, so to speak. Especially in the light of the acquisition of the latter by the former just before [...]
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Building a Customer Experience that Creates Value for Customers… And for Companies.

On May 2, 2011 By Mark Tamis
Today I am honoured to host a guest post by Dr. Graham Hill, Partner, Optima Partners and Associate, DesignThinkers. Take it away Graham! Too many customer experiences (CEx) are created just for the benefit of companies. Customer are either a target or an afterthought. Many customer experience practitioners don’t see the 900lb Gorilla in the [...]
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Announcing CRM Idol – Your Company up on the Billboard!

On April 25, 2011 By Mark Tamis
Imagine yourself as a rookie baseball player, being called up to bat in the NY Yankees stadium. The crowd is in extasy, all wanting to see whether you can hit that homerun and win the game. Or that you have been selected as a contestant in a television show, to show off your talent to [...]
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Social CRM in Retail

On February 28, 2011 By Mark Tamis
The Edelman Trust Barometer indicated that we trust CEOs and experts more than last year, and that trust in “people like me” slipped down the list. But, when it comes down to it, who do you turn to when you want to know how a dress looks on you – your friends, or the brand’s [...]
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Incentivising Online Community Participation

On February 14, 2011 By Mark Tamis
The adage concerning online customer communities has it that you should not give monetary rewards or gifts to members, as this is an impediment to to the ‘health’ of the community and keeping it vibrant. Participants would be motivated only by their gains, and this can discourage members who are there for the ‘social’ aspect [...]
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